Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

SILLY IS SERIOUS BUSINESS • WHY BRANDED HALLOWEEN COSTUMES ARE A SMART PLAY.

AUGMENTED REALITY

BIG NUMBER

ON THE MOVE

INTRODUCING TECHMAGIC

KARA ELYSE HENDERSON • MINDFUL MEDIA AIMS TO SOLVE THE DIVERSITY PROBLEMS ITS FOUNDER WITNESSED AS TALENT.

Delivering Diversity • UPS CHAMPIONS DEI AT NEW YORK FASHION WEEK.

Why ‘Influencer’ Became a Dirty Word • THE DEBATE ON VERBIAGE HAS HEATED UP SINCE THE EARLY DAYS OF INTERNET CULTURE.

Black-Owned Publishers Are Expanding Their Reach For Direct Ad Buys • GROUPS LIKE BOMESI AND B CODE ARE BUILDING COLLECTIVE MODELS TO GO BEYOND THE OLD AD NETWORKS.

A Shift in Buying Power • HOW THE FACE OF THE AMERICAN CONSUMER IS CHANGING.

Neurodiversity As a Leadership Asset • EMPLOYEES WITH LEARNING DIFFERENCES BRING THEIR OWN VALUABLE VIEWPOINTS AND SKILLS.

The Next Chapter of DEI Will Shift The Focus Back to Inclusion • These 5 agency presidents, Adcolor’s 2023 Beacon honorees, are leading the charge.

Sprite • HOW A WHO’S WHO OF HIP-HOP HELPED THIS ‘LYMON’ SODA DISS 7UP.

Move to the Beat • For D’Eric Watson of Gale, music is life (and sometimes work).