Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE NEW DREAM TEAM • FOX, ESPN AND WBD ARE LAUNCHING A SPORTS STREAMER.

CREATIVITY

BIG NUMBER 123.7M

ON THE MOVE

THE HIGH PRICE OF FOSSIL FUELS

SHANNON WASHINGTON • ON THE PROCESS OF BECOMING A LEADER.

A Love Letter • NBCU marketing director Josephine Zhu pays tribute to her childhood with pottery.

Can the Resale Industry Compete Against Fast Fashion? • AS THREDUP AND THE REALREAL LOOK TO BREAK EVEN, TRUE CIRCULARITY REMAINS ELUSIVE.

RESALE BUSINESS MODELS

Why Agencies See B2B Clients as a Growth Opportunity • INDIE AND HOLDING COMPANY SHOPS ARE SEEING A SHIFT IN CLIENTELE.

Buying Off-Site Retail Media Underscores Woes • THE SECTOR IS GROWING, BUT IT RESTRICTS BUYER CONTROL.

Outside Is Back In • OUT-OF-HOME ADVERTISING SURPASSES PRE-PANDEMIC HIGHS.

The Kids Are Not All Right With Lazy Ads • BLACK GEN Z CONSUMERS ARE DISSATISFIED WITH TODAY’S MEDIA PORTRAYAL.

IT’S PLAY TIME • Christina Aguilera’s sexual wellness brand Playground is rewriting the playbook for women.

Brands, nightstands and the sexual wellness revolution

PHD • In 2023, the agency rolled out a new centralized tech strategy fueled by parent company OMG.

KEY CAMPAIGNS

Mediahub • After joining Mediabrands in 2023, the agency has new resources and negotiating power.

KEY CAMPAIGNS

Exverus Media • The agency enlists smart technology partners to maximize client dollars.

KEY CAMPAIGNS

Thayers • THE SKIN CARE BRAND IS COURTING GEN Z WITH A CENTURIES-OLD INGREDIENT.

In With the Old, Out With the New