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Adweek

Nov 01 2024
Magazine

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

TALIA ARNOLD • The co-founder of Exverus Media on building a people-first agency.

Finding Satisfaction • Rock memorabilia from The Beatles to The Rolling Stones fills CCO Gary Greenberg’s home.

LINDA BOFF • The GE legend-turned-Said Differently CEO on how to be a better client and agency.

Netflix Can’t Chill • Inside Amy Reinhard’s nonstop first year as the streamer’s advertising president.

Culture Clash • Like their dance moves, marketing with K-pop stars is not as easy as it looks.

A BET THAT FIZZLED • The rapid rise and fall of the metaverse.

Home Is Where the Jawn Is • Local know-how is essential to the modern media plan.

MARKETING VANGUARD

Maggie Schmerin • CHIEF ADVERTISING OFFICER, United Airlines

Leslie Berland • EVP & CHIEF MARKETING OFFICER, Verizon

Ramon Jones • EVP & CHIEF MARKETING OFFICER, Nationwide

Karuna Rawal • CHIEF MARKETING OFFICER & CHIEF REVENUE OFFICER, Nature’s Fynd

Melody Lee • CHIEF MARKETING OFFICER, Mercedes-Benz

Jonathan Bottomley • EVP & GLOBAL CHIEF MARKETING OFFICER, Calvin Klein

Asmita Dubey • CHIEF DIGITAL & MARKETING OFFICER, L’Oréal Group

Ilona Aman • CHIEF MARKETING OFFICER, Athleta

Vineet Mehra • CHIEF MARKETING OFFICER, Chime

Shannon Watkins • EVP, CHIEF BRAND, MARKETING & COMMUNICATIONS OFFICER, Fiserv

Chris Brandt • CHIEF BRAND OFFICER & CHIEF MARKETING OFFICER, Chipotle

Kate Trumbull • EVP & GLOBAL CHIEF MARKETING OFFICER, Domino’s

Vanessa Wallace • CHIEF MARKETING OFFICER, Savage X Fenty

Jim Mollica • CHIEF MARKETING OFFICER, Bose

Elizabeth Rutledge • CHIEF MARKETING OFFICER, American Express

George Felix • CHIEF MARKETING OFFICER, Chili’s

Zach Kitschke • CHIEF MARKETING OFFICER, Canva

Alice C. Milligan • CHIEF MARKETING OFFICER, Morgan Stanley

Phil Cook • CHIEF MARKETING OFFICER, WNBA

Paulie Dery • CHIEF MARKETING OFFICER, AG1

Carrie Palin • SVP & CHIEF MARKETING OFFICER, Cisco

Norm de Greve • GLOBAL CHIEF MARKETING OFFICER, General Motors

Kenny Mitchell • GLOBAL CHIEF MARKETING OFFICER, Levi’s

Alex Schultz • CHIEF MARKETING OFFICER & VP, ANALYTICS, Meta

Nicole Parlapiano • CHIEF MARKETING OFFICER, Tubi

Marissa Jarratt • EVP, CHIEF MARKETING & SUSTAINABILITY OFFICER, 7-Eleven

FASTEST GROWING AGENCIES

BAND-AID BANDAGES • How a New Jersey cotton merchant’s invention patched up the cuts of billions.

The Apple That Was a Lemon


Expand title description text
Frequency: Monthly Pages: 60 Publisher: Adweek, LLC Edition: Nov 01 2024

OverDrive Magazine

  • Release date: November 12, 2024

Formats

OverDrive Magazine

Languages

English

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

TALIA ARNOLD • The co-founder of Exverus Media on building a people-first agency.

Finding Satisfaction • Rock memorabilia from The Beatles to The Rolling Stones fills CCO Gary Greenberg’s home.

LINDA BOFF • The GE legend-turned-Said Differently CEO on how to be a better client and agency.

Netflix Can’t Chill • Inside Amy Reinhard’s nonstop first year as the streamer’s advertising president.

Culture Clash • Like their dance moves, marketing with K-pop stars is not as easy as it looks.

A BET THAT FIZZLED • The rapid rise and fall of the metaverse.

Home Is Where the Jawn Is • Local know-how is essential to the modern media plan.

MARKETING VANGUARD

Maggie Schmerin • CHIEF ADVERTISING OFFICER, United Airlines

Leslie Berland • EVP & CHIEF MARKETING OFFICER, Verizon

Ramon Jones • EVP & CHIEF MARKETING OFFICER, Nationwide

Karuna Rawal • CHIEF MARKETING OFFICER & CHIEF REVENUE OFFICER, Nature’s Fynd

Melody Lee • CHIEF MARKETING OFFICER, Mercedes-Benz

Jonathan Bottomley • EVP & GLOBAL CHIEF MARKETING OFFICER, Calvin Klein

Asmita Dubey • CHIEF DIGITAL & MARKETING OFFICER, L’Oréal Group

Ilona Aman • CHIEF MARKETING OFFICER, Athleta

Vineet Mehra • CHIEF MARKETING OFFICER, Chime

Shannon Watkins • EVP, CHIEF BRAND, MARKETING & COMMUNICATIONS OFFICER, Fiserv

Chris Brandt • CHIEF BRAND OFFICER & CHIEF MARKETING OFFICER, Chipotle

Kate Trumbull • EVP & GLOBAL CHIEF MARKETING OFFICER, Domino’s

Vanessa Wallace • CHIEF MARKETING OFFICER, Savage X Fenty

Jim Mollica • CHIEF MARKETING OFFICER, Bose

Elizabeth Rutledge • CHIEF MARKETING OFFICER, American Express

George Felix • CHIEF MARKETING OFFICER, Chili’s

Zach Kitschke • CHIEF MARKETING OFFICER, Canva

Alice C. Milligan • CHIEF MARKETING OFFICER, Morgan Stanley

Phil Cook • CHIEF MARKETING OFFICER, WNBA

Paulie Dery • CHIEF MARKETING OFFICER, AG1

Carrie Palin • SVP & CHIEF MARKETING OFFICER, Cisco

Norm de Greve • GLOBAL CHIEF MARKETING OFFICER, General Motors

Kenny Mitchell • GLOBAL CHIEF MARKETING OFFICER, Levi’s

Alex Schultz • CHIEF MARKETING OFFICER & VP, ANALYTICS, Meta

Nicole Parlapiano • CHIEF MARKETING OFFICER, Tubi

Marissa Jarratt • EVP, CHIEF MARKETING & SUSTAINABILITY OFFICER, 7-Eleven

FASTEST GROWING AGENCIES

BAND-AID BANDAGES • How a New Jersey cotton merchant’s invention patched up the cuts of billions.

The Apple That Was a Lemon


Expand title description text
OverDrive service is made possible by NOBLE member libraries and the Massachusetts Board of Library Commissioners with funding from the Institute of Museum and Library Services and the Commonwealth of Massachusetts.