Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

We’re Bringing That Cannes-Do Attitude to France (Keep drinking the rosé until that pun is funny.)

NEW PLAYERS WILL DRIVE DEALS AT THIS YEAR’S CANNES • Attendees are changing alongside the marketing landscape.

Turn a Perception-Mover Into a Needle-Mover • Credentials are impressive, but success depends on how we use them.

ADWEEK HOUSE IS PREPARED TO MAKE A SPLASH AT CANNES.

ADWEEK CREATIVE 100

Agency Creative Leaders • These senior execs are shaping advertising’s future

Influencers & Celebrities • These celebs and online creators are challenging norms

Rising Agency Talent • Meet emerging creatives whose work is already cementing itself in culture

Brand Innovators • These brand leaders are cultivating communities and telling long-lasting stories

Media, TV & Streaming Innovators • With television at a crossroads, these talents are captivating audiences

Visual & Multimedia Artists • These artistic talents are expanding the limits of their craft

Directors • These filmmakers have birthed the year’s most compelling stories

HOW TO CANNES

Cannes by the Numbers • While our illustrated map on the previous page is geographically fanciful and not exactly to scale, it’s still packed with references to some of the most important destinations to know in Cannes:

THE DOS AND DON’TS OF CRUSHING IT • Create a realistic schedule—and don’t forget snacks.

HOW TO APPROACH YOUR HERO, DREAM CLIENT OR FUTURE BOSS • Don’t leave the Croisette with regret.

Where to Network With Fellow Creatives • The best places to channel your inner extrovert.

Retailers Take On Meta and Google in Retail Media’s Next Phase • Advertisers want better measurement and insights, according to BCG data.

WHERE TO GO WHEN YOU’VE GOTTA GO

These Celebs Mean Business • At Cannes, they’re promoting their startups and lending star power to brands.

5 TOPICS EVERYONE WILL BE ITCHING TO ARGUE ABOUT

SOME CLIMATE ACTIVISTS HAVE GIVEN UP ON CANNES LIONS • They don’t have the budget to protest on the Riviera.

Ready TO TAKE ON Media Link • Michael Kassan ON HIS SUCCESSION PLAN AND PATH TO $100 MILLION IN REVENUE.

ADWEEK CHAMPIONS OF CHANGE • SPOTLIGHTING THE WOMEN AND NONBINARY ATHLETES AND EXECUTIVES TRANSFORMING SPORTS

Key Cannes Moments Over the Years • From moving the awards to France to canceling them during a health crisis.