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Adweek

Oct 01 2024
Magazine

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

Your Product Is Probably Not Revolutionary • Hyperbole has taken over press releases.

Signal Turns To Noise • The streaming wars have a loser: consumers.

WHAT PEOPLE REALLY THINK ABOUT POLITICAL ADS • The majority say there are too many on TV. But do commercials move the needle?

Embrace Quiet Branding • To counter a noisy world, try turning down the volume.

ON HER TERMS • DANY GARCIA, ADWEEK and Adcolor’s 2024 Beacon Award honoree, is redefining entrepreneurship to build a sports and entertainment empire.

ADWEEK 50

Abi Evans • CHIEF GROWTH OFFICER Dentsu Creative U.S.

CHRIS BELLINGER • CHIEF CREATIVE OFFICER PepsiCo Foods U.S.

CODIE ELAINE OLIVER • CHIEF CREATIVE OFFICER, Black Love

MELISSA WATERS • CMO, Upwork

Shannon Ryan • PRESIDENT OF MARKETING, Disney Entertainment Television

ERIC JAGHER • CMO, UScellular

Tamon George • CO-FOUNDER & CEO, Creative Theory Agency

BARI KOMITEE • VICE PRESIDENT OF B2B MARKETING New York Times Advertising

Sarah Engel • PRESIDENT January Digital and January Consulting

EVAN HOVORKA • VP, PRODUCT & INNOVATION Albertsons Media Collective

DONNA SPECIALE • PRESIDENT, U.S. ADVERTISING SALES & MARKETING TelevisaUnivision

ASHLEY WALTERS • PARTNER & CMO, Curiosity

Kim Kelleher • CHIEF COMMERCIAL OFFICER, AMC Networks

NIKKI BAKER • CO-CHIEF CREATIVE OFFICER Fallon

GRETCHEN WALSH • PRESIDENT McKinney

JOSH SILVERMAN • CHIEF FRANCHISE OFFICER, Mattel

Rikesh Lal • EXECUTIVE CREATIVE DIRECTOR, Erich & Kallman

ASTHA MALIK • CHIEF BUSINESS OFFICER Braze

Andy Bird • FOUNDING PARTNER & CCO, Le Truc

ELIZABETH LINDSEY • PRESIDENT, BRANDS & PROPERTIES Wasserman

MICHAEL KOTICK • VP & HEAD OF MARKETING Sweetgreen

Gabrielle Shirdan • FOUNDER & CHIEF CREATIVE OFFICER Kitchen Table

BRIDGET SPONSKY • EXECUTIVE DIRECTOR, BRAND & SPONSORSHIP MARKETING Ally

KARI MARSHALL • VP OF MEDIA, T-Mobile

Christina Wootton • CHIEF PARTNERSHIPS OFFICER, Roblox

WILFRIED SCHOBEIRI • CHIEF TECHNOLOGY OFFICER, Ogury

JINDAI JOSEPH • EXECUTIVE CREATIVE DIRECTOR, Elite Media

Jessica Henrichs • PRESIDENT, Colle McVoy

SHANNON WILLETT • CHIEF MARKETING OFFICER, Peacock

Laura Jones • CHIEF MARKETING OFFICER, Instacart

BRUCE GERSH • CO-FOUNDER, PRESIDENT & COO 11:11 Media

STACY PORITZKY • SVP OF GLOBAL BRAND STRATEGY & INSIGHTS, American Express

CHRIS BOOTHE • COO, Publicis Groupe U.S.

REGAN PRZYBYL • VP OF BRAND MARKETING, MNTN

Ana Bermudez • SVP & MANAGING DIRECTOR, Alma

OSHIYA SAVUR • CHIEF BRAND OFFICER, Mae sa

Lukas Kaiser • SENIOR VICE PRESIDENT OF CONTENT Westbrook Media

KRISTEN DICORLETO • HEAD OF MARKETING CVS Media Exchange

JENNIFER BALL • VICE PRESIDENT OF CLIENT SERVICES, Nimbus

NED DUGGAN • CHIEF MARKETING OFFICER, Bacardi PRESIDENT, Bacardi Global Brands Limited

Helen Lin • CHIEF DIGITAL OFFICER, Publicis Groupe

BRIAN GLEASON • CHIEF REVENUE OFFICER & PRESIDENT OF RETAIL MEDIA Criteo

Robin Triplett • VP OF INTEGRATED MARKETING EXPERIENCES, NORTH AMERICA, The Coca-Cola Company

NANDINI JAMMI •...


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Frequency: Monthly Pages: 80 Publisher: Adweek, LLC Edition: Oct 01 2024

OverDrive Magazine

  • Release date: October 29, 2024

Formats

OverDrive Magazine

Languages

English

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

Your Product Is Probably Not Revolutionary • Hyperbole has taken over press releases.

Signal Turns To Noise • The streaming wars have a loser: consumers.

WHAT PEOPLE REALLY THINK ABOUT POLITICAL ADS • The majority say there are too many on TV. But do commercials move the needle?

Embrace Quiet Branding • To counter a noisy world, try turning down the volume.

ON HER TERMS • DANY GARCIA, ADWEEK and Adcolor’s 2024 Beacon Award honoree, is redefining entrepreneurship to build a sports and entertainment empire.

ADWEEK 50

Abi Evans • CHIEF GROWTH OFFICER Dentsu Creative U.S.

CHRIS BELLINGER • CHIEF CREATIVE OFFICER PepsiCo Foods U.S.

CODIE ELAINE OLIVER • CHIEF CREATIVE OFFICER, Black Love

MELISSA WATERS • CMO, Upwork

Shannon Ryan • PRESIDENT OF MARKETING, Disney Entertainment Television

ERIC JAGHER • CMO, UScellular

Tamon George • CO-FOUNDER & CEO, Creative Theory Agency

BARI KOMITEE • VICE PRESIDENT OF B2B MARKETING New York Times Advertising

Sarah Engel • PRESIDENT January Digital and January Consulting

EVAN HOVORKA • VP, PRODUCT & INNOVATION Albertsons Media Collective

DONNA SPECIALE • PRESIDENT, U.S. ADVERTISING SALES & MARKETING TelevisaUnivision

ASHLEY WALTERS • PARTNER & CMO, Curiosity

Kim Kelleher • CHIEF COMMERCIAL OFFICER, AMC Networks

NIKKI BAKER • CO-CHIEF CREATIVE OFFICER Fallon

GRETCHEN WALSH • PRESIDENT McKinney

JOSH SILVERMAN • CHIEF FRANCHISE OFFICER, Mattel

Rikesh Lal • EXECUTIVE CREATIVE DIRECTOR, Erich & Kallman

ASTHA MALIK • CHIEF BUSINESS OFFICER Braze

Andy Bird • FOUNDING PARTNER & CCO, Le Truc

ELIZABETH LINDSEY • PRESIDENT, BRANDS & PROPERTIES Wasserman

MICHAEL KOTICK • VP & HEAD OF MARKETING Sweetgreen

Gabrielle Shirdan • FOUNDER & CHIEF CREATIVE OFFICER Kitchen Table

BRIDGET SPONSKY • EXECUTIVE DIRECTOR, BRAND & SPONSORSHIP MARKETING Ally

KARI MARSHALL • VP OF MEDIA, T-Mobile

Christina Wootton • CHIEF PARTNERSHIPS OFFICER, Roblox

WILFRIED SCHOBEIRI • CHIEF TECHNOLOGY OFFICER, Ogury

JINDAI JOSEPH • EXECUTIVE CREATIVE DIRECTOR, Elite Media

Jessica Henrichs • PRESIDENT, Colle McVoy

SHANNON WILLETT • CHIEF MARKETING OFFICER, Peacock

Laura Jones • CHIEF MARKETING OFFICER, Instacart

BRUCE GERSH • CO-FOUNDER, PRESIDENT & COO 11:11 Media

STACY PORITZKY • SVP OF GLOBAL BRAND STRATEGY & INSIGHTS, American Express

CHRIS BOOTHE • COO, Publicis Groupe U.S.

REGAN PRZYBYL • VP OF BRAND MARKETING, MNTN

Ana Bermudez • SVP & MANAGING DIRECTOR, Alma

OSHIYA SAVUR • CHIEF BRAND OFFICER, Mae sa

Lukas Kaiser • SENIOR VICE PRESIDENT OF CONTENT Westbrook Media

KRISTEN DICORLETO • HEAD OF MARKETING CVS Media Exchange

JENNIFER BALL • VICE PRESIDENT OF CLIENT SERVICES, Nimbus

NED DUGGAN • CHIEF MARKETING OFFICER, Bacardi PRESIDENT, Bacardi Global Brands Limited

Helen Lin • CHIEF DIGITAL OFFICER, Publicis Groupe

BRIAN GLEASON • CHIEF REVENUE OFFICER & PRESIDENT OF RETAIL MEDIA Criteo

Robin Triplett • VP OF INTEGRATED MARKETING EXPERIENCES, NORTH AMERICA, The Coca-Cola Company

NANDINI JAMMI •...


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