Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

HEADLINE BLUES • AD-SUPPORTED DIGITAL NEWS REMAINS AN UNSOLVED PUZZLE.

CREATIVITY

BIG NUMBER

ON THE MOVE

SHALLOW ADVOCACY

CYNTHIA ÁNGEL • SAYING ‘NO’ OPENED MORE DOORS FOR D L A FILMS’ CO-FOUNDER.

THE MOTHER OF REINVENTION • FROM CHILD STAR TO TALK SHOW QUEEN, HOW DREW BARRYMORE HAS ACHIEVED RARE HOLLYWOOD LONGEVITY.

Why Does Upfront Week Still Exist? • BUYER SAY TV’S ANNUAL SHOWCASE HAS BECOME ‘A LITTLE BIT SILLY,’ BUT PRESENTERS INSIST IT STILL HAS VALUE.

Creators and Brands Navigate Murky FTC Guidelines • OPAQUE GUIDELINES AROUND PAID-FOR PARTNERSHIPS ARE CONFUSING THE MARKETPLACE.

Holding Companies Snap Up Influencer Agencies • IS M&A THE WAY TO STAY AHEAD OF THE CREATOR CURVE?

New Users Wanted • WHERE MAJOR SOCIAL MEDIA PLATFORMS ARE SPENDING THEIR AD BUDGETS.

Creators Are Not Ad Units • STOP TREATING THEM LIKE ANOTHER BUCKET IN YOUR MEDIA PLAN.

ADWEEK CREATOR. VISIONARY AWARDS

BARRYMORE THE MERRIER • Adweek’s Creator Visionary of the Year Drew Barrymore on breaking all the rules—from TV to social media.

Inside the Drew-niverse • HER REACH EXTENDS ACROSS MEDIA, RETAIL AND BRAND PARTNERSHIPS.

Split Decision • THE FORMAT CHANGE THAT SAVED THE DREW BARRYMORE SHOW.

Cy Nguyen • ARTISTRY CREATOR OF THE YEAR

Sergio ‘Alessandro’ Cardoso • BEAUTY AND FASHION CREATOR OF THE YEAR

KFC Canada’s ‘Fixed It’ campaign • BEST FEATURE FOR MARKETING

Keith Lee and Alexis Frost • BRAND COLLAB

Glow Recipe • BREAKTHROUGH BUSINESS OR BRAND

Girlbosstown • BUSINESS INSIGHTS CREATOR OF THE YEAR

Molly McPherson • CAREERS CREATOR OF THE YEAR

Jonas Brothers • CROSSOVER CELEBRITY OF THE YEAR

Leo Gonzalez • COMEDY CREATOR OF THE YEAR

Arielle Varanasi • COMMUNITY SPIRIT AWARD

Emmanuel Duverneau • CULINARY CREATOR OF THE YEAR

Bailey Sok • DANCE CREATOR OF THE YEAR

Michael Le • ENTREPRENEUR OF THE YEAR

Kelsey Impicciche • GAMER CREATOR OF THE YEAR

Chloé Pierre • HEALTH AND WELLNESS CREATOR OF THE YEAR

Warner Bros. Pictures’ Barbie marketing team • MARKETING LEADER OF THE YEAR

Lindsey Gurk • PARENTING AND FAMILY CREATOR OF THE YEAR

Duke Alexander Moore • PERSONAL FINANCE CREATOR OF THE YEAR

Keith Lee • SMALL BUSINESS CREATOR OF THE YEAR

Wahlid Mohammad and Zach Piona • SPORTS CREATORS OF THE YEAR

Mother’s Day • HOW GEN Z AND MILLENNIALS ARE CHANGING THE HOLIDAY’S GIFT LIST.

For the Birds • Futurimpose’s Ollie Olanipekun helps people of color find solace in nature with Flock Together.