Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

BATTER UP • MLB AND NEW AOR W+K ARE CHANGING BASEBALL MARKETING.

CREATIVITY

BIG NUMBER

ON THE MOVE

CREATIVE 100 NOMINATIONS

EMILY SIEGEL • THE LAFAYETTE AMERICAN FOUNDER CHAMPIONS CAREGIVERS—AND BETTING ON YOURSELF.

CONNECTING MCD’S WITH GEN Z • CMOS MORGAN FLATLEY AND TARIQ HASSAN EXCEL AT NOT ONLY FINDING THE CUSTOMER, BUT ALSO KEEPING THEM IN THE FOLD.

Identifying the Top Alternate ID Solutions • AS THE SATURATED ECOSYSTEM CONSOLIDATES, THESE 5 LEAD THE PACK.

THE NEWFRONTS DITCHES SOME OF ITS OLD WAYS • BUT BUYERS WONDER WHETHER THE IAB’S ANNUAL DIGITAL CONTENT EVENT IS STILL RELEVANT.

Bringing Fast-Food Delivery In-House • DATA-HUNGRY BRANDS CLAMOR TO DELIVER ORDERS THEMSELVES.

The New Job Landscape • THE MARKETING UNIVERSE, UPENDED BY COVID, EVOLVED CONSIDERABLY OVER THE PAST YEAR.

The Ever-Wider World of Sports • REACHING FANS IS ABOUT DATA, CREATIVE AND MEASURING IMPRESSIONS.

Golden Arch-itects • Old McDonald’s? Not anymore, thanks to CMOs Morgan Flatley and Tariq Hassan, who reinvigorated the brand for Gen Z.

Would You Like a Side of Culture With That? • When it comes to marketing, McDonald’s doesn’t just want to sell burgers—it also wants to shape popular culture.

Inside McDonald’s Global Marketing Consortium

Ratings Grab • WITH UPFRONTS LOOMING, THE INDUSTRY NAVIGATES A NEW SET OF MEASUREMENT OBSTACLES AS IT BUILDS TV’S MULTICURRENCY FUTURE.

HOW THE BIG MEASUREMENT COMPANIES ACTUALLY MEASURE UP • FROM COMSCORE TO VIDEOAMP, A BREAKDOWN OF THE LANDSCAPE’S KEY PLAYERS—AND WHAT SETS THEM APART FROM THEIR PEERS.

Cinnabon • FOUNDED AT THE MALL FOOD COURT, THIS ’80S BAKERY CHAIN HAS TWEAKED ITS RECIPE FOR GROWTH—WITH A LITTLE HELP FROM BREAKING BAD.

The Funny Thing About Learning Improv • Boots CMO Pete Markey found personal and professional growth in making people laugh.