Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE KELSWIFT EFFECT • A RUMORED ROMANCE HAS NFL ADVERTISERS SWOONING.

CREATIVITY

BIG NUMBER

ON THE MOVE

INTRODUCING ADWEEK X

GABY MAESTRE • BUILDING AN INCLUSIVE AD-TECH WORLD.

BUILDING A BETTER AGENCY • CELEBRATING THE BEST AGENCIES IN THE WORLD.

Hollywood’s Strikes Could Shape TV Marketing for Good • THE WORK STOPPAGE PROMPTED INNOVATIONS AND ‘SCRAPPIER’ THINKING.

3 Factors Will Determine Adland’s Climate Impact • CREATIVES, ACTIVISTS AND AD-TECH LEADERS MUST COME TOGETHER.

Lionel Messi’s Impact on Miami—and Soccer • THE BEAUTIFUL GAME JUST GOT MORE ATTRACTIVE IN THE U.S.

Teaching the Machine • HOW TO BUILD GENERATIVE AI SYSTEMS YOU CAN TRUST.

Agency of the YEAR

Gut Connects Business Results With Bravery, and It’s Paying Off • The shop has expanded its network and leadership team, projecting 20% growth this year.

The Work

Gut Buenos Aires’ Culturally In-Tune Creative Has Catapulted It Onto the Global Stage • It’s capitalizing on big moments and emphasizing talent to drive impressive business wins.

The Work

Ogilvy’s ‘Borderless Creative’ Approach To Its Global Network Keeps Clients Coming Back • As it celebrates 75 years in business, the legacy agency is enjoying a newfound energy.

The Work

Mischief Is the Blueprint For How Agencies Can Build Their Own Brand • Its sterling reputation for bold creative has clients flocking to it.

The Work

How Culture and Curiosity Shape Colle McVoy’s Competitive Advantage • The 88-year-old agency hit the reset button and thrived during a tumultuous time.

The Work

To Grow on Its Own Terms, Alto Takes a Page Straight From Hollywood’s Script • The young agency isn’t afraid to push back on the ad industry’s dated rules.

The Work

The Community Has Focused On ‘the New Mainstream’ From the Start • Now in its 23rd year, the agency was built on inclusion and community.

The Work

Overland • THIS FAMILY-OWNED BRAND HAS SET THE STANDARD FOR LUXURY OUTERWEAR FOR FIVE DECADES.

History, On the Rocks • HausCo’s Argelia Martinez uses cocktails to educate people about Mexican culture.