Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE REVOLUTION IS HERE • HOW AGENCIES ARE USING THE RUNAWAY HIT CHATGPT.

ADNATOMY

BIG NUMBER

ON THE MOVE

BRANDS ALIGN

PIA BARLOW • HOW THE HBO MAX MARKETER LAUNCHED SOME OF STREAMING’S BIGGEST HITS.

EVEN IN RETIREMENT, A GRAND SLAM FOR BRANDS • MORE IN DEMAND THAN EVER, SERENA WILLIAMS LEADS OUR DEEP DIVE INTO THE EVOLVING ADVERTISING SPACE

MARKETERS SEARCH FOR AN AI/AR ROI BOOST • TARGETED INVESTMENTS IN PRACTICAL TECH COULD DRIVE RESULTS AMID ECONOMIC FLUX.

CMO Priorities • A Deloitte survey of more than 1,000 C-suite executives asked marketers about their focus areas amid an economic downturn and ranked the following at the top:

Prioritizing Inclusivity Beyond BHM • BRANDS LIKE AMERICAN AIRLINES BENEFIT FROM A YEAR-ROUND COMMITMENT TO TRANSFORMATIVE CULTURAL CHANGE.

BELONGING, BY THE NUMBERS

Automation Upends Performance Marketing • NEW GOOGLE AND META TOOLS MAKE KEYWORD AND TARGETING SKILLS LESS RELEVANT.

B-to-B Marketing Via Social-Colored Glasses • HOOSUITE’S REBRAND OFFERS INSIGHTS INTO LEVELING UP VISUAL IDENTITY.

What Diverse Audiences Want From Brands • MARKETERS HAVE A ‘SIGNIFICANT OPPORTUNITY’ TO GROW SALES BY SHOWING SUPPORT.

CREATING BIG GAME BUZZ THE REST OF THE YEAR • BRANDS DON’T NEED THE SUPER BOWL TO CRAFT MARKETING TOUCHDOWNS.

Snoop Dogg’s living wine label

A Happy Meal for grown-ups

Taylor Swift reverse-engineers virality

Axe sniffs out a metaverse game

Ugg gives Gen Z the feels

Coors Light chills out Miami

Rao’s Homemade • CHEFS AND FOODIES AGREE THE BRAND MAKES THE BEST JARRED MARINARA SAUCE THERE IS.

Take Me With You