Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE CMO GOES PART TIME • THE RISE OF THE FRACTIONAL CHIEF MARKETER.

QSR

BIG NUMBER 80

ON THE MOVE

CREATIVE 100

JONATHAN ROBERTS • HOW A CAREER IN SCIENCE PREPARED HIM FOR AD TECH.

Connecting With Her New Home • Brill Media’s Sarah Freund is enchanted by the beauty and power of hula.

Activists Want Brands to Pay for Packaging Waste • A LANDMARK BILL IS MAKING ITS WAY THROUGH THE NEW YORK STATE LEGISLATURE.

WHY PUBLISHERS ARE SLOW TO TRANSACT ON ATTENTION • It’s an operational nightmare, especially for smaller publications.

NIELSEN’S CEO ON WHERE MEASUREMENT IS HEADED NEXT • FROM ROLLING OUT NIELSEN ONE TO SUNSETTING THE INDUSTRY STANDARD FOR CURRENCY.

Holding Up a Mirror • WHAT THE AGENCY WORLD LOOKS LIKE IN 2024.

Retail Media’s Secret Weapon • UNLOCK THE POTENTIAL OF INCREMENTAL ROAS.

The HOT List

ROB, BUT MORE BETTER • ADWEEK’s 2024 Media Visionary plans his projects under one roof with More Better Industries.

JESSE ARMSTRONG • TV CREATOR OF THE YEAR SUCCESSION

CHANNING DUNGEY • TV EXECUTIVE OF THE YEAR WARNER BROS. TELEVISION GROUP

THE LAST OF US • SHOW OF THE YEAR HBO/MAX

BEEF • HOTTEST LIMITED SERIES NETFLIX

POKER FACE • HOTTEST NEW SERIES PEACOCK

HOLLYWOOD STRIKERS • GAME CHANGER OF THE YEAR SAG-AFTPA, WGA

THE FIVE • HOTTEST CABLE HEWS PROGRAM FOX NEWS

HULU • HOTTEST OUTLET FOR COMEDY

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STEPHANIE WU • MEDIA EDITOR OF THE YEAR EATER, VOX MEDIA

GQ • HOTTEST IN FASHION CONDÉ NAST

BLOOMBERG • HOTTEST IN BUSINESS NEWS

ANNA BATESON • MEDIA EXECUTIVE OF THE YEAR THE GUARDIAN

NATIONAL GEOGRAPHIC • HOTTEST IN TRAVEL

NEW YORK MAGAZINE • HOTTEST MAGAZINE OF THE YEAR VOX MEDIA

NYLON • HOTTEST IN EVENTS BUSTLE DIGITAL GROUP

TIME MAGAZINE • HOTTEST MAGAZINE COVER OF THE YEAR

FRONT OFFICE SPORTS • HOTTEST IN SPORTS

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HEATMAP • HOTTEST IN SUSTAINABILITY

MONET MCMICHAEL • DIGITAL & TECH CREATOR OF THE YEAR TIKTOK CREATOR

SATYA NADELLA • DIGITAL & TECH EXECUTIVE OF THE YEAR MICROSOFT

FORTNITE • HOTTEST GAME EPIC GAMES

THREADS • HOTTEST APP META

CHATGPT • HOTTEST DIGITAL OBSESSIOH OPENAI

The Gretsch Electric Guitar • THE ROCKABILLY ICON FAVORED BY COUNTLESS AXEMEN CONTINUES TO ROCK ON.

Where Shall We Meat?