Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

WHAT’S COMING IN 2023? • EXPERTS FORECAST TWITTER AND GOOGLE’S FUTURE.

SOCIAL MEDIA

BIG NUMBER

ON THE MOVE

MEDIA AGENCY OF THE YEAR

STEVE KELLER • HOW SXM MEDIA’S AUDIO ALCHEMIST HELPS BRANDS FIND THEIR SOUND.

THE YEAR OF THE TENACIOUS CMO • ESPECIALLY IN THESE TIMES OF ECONOMIC UPHEAVAL, ADWEEK’S COVERAGE OF MARKETERS MATTERS MORE THAN EVER.

IT’S NOT EASY BEING GREEN • THIS YEAR WILL SHOW WHETHER OR NOT ADVERTISERS REMAIN DEVOTED TO ECO-FRIENDLY GOALS SET OUTSIDE OF A RECESSION.

WHAT TO WATCH FOR IN 2023

Ad Tech’s Existential Crisis • GROWING DIRECT DEALS WILL ONLY SOLVE SOME OF MARKETERS’ ISSUES WITH PROGRAMMATIC AD BUYING.

GUESSING GAME • HYPE AROUND THE METAVERSE AND NFTS IS DECLINING WHILE INTEREST IN AI GROWS.

WHAT MARKETERS SAY • DELOITTE’S CMO SURVEY LATE LAST YEAR CAPTURED EXECS’ ATTITUDES TOWARD TECHNOLOGY AND SHIFTING BUDGETS.

What Event Marketers Need to Succeed • THE NEW YEAR LOOKS BRIGHT—IF THEY CAN MEET 2023’S CHALLENGES.

Marketers Defy Gravity • WHY ESCAPISM WILL BE THE DEFINING DESIGN TREND OF 2023 FOR BRANDS.

HOW CMOS WILL WEATHER THE ECONOMIC STORM • Six marketing chiefs swap plans and share ideas for navigating a challenging year via efficient impact, measured risk and intentional innovation.

NEW YEAR’S RESOLUTIONS • MARKETING VISIONARIES—INCLUDING SEVERAL WHO PARTICIPATED IN OUR CMO ROUNDTABLE—SHARE WHAT TOPS THEIR TO-LIST LISTS IN 2023.

Enter, Creator Economy • THIS YEAR WILL SEE MARKETERS MEASURING AND BUYING INTO CREATORS.

Q&A WITH CREATOR DAVID SUH

The Agency Freeze • HOLDING COMPANIES ARE PAUSING LONG-TERM PLANS AND TRYING TO RETAIN TALENT AMID AN UNCERTAIN ECONOMY.

HOLDING COMPANY CHIEFS WEIGH IN ON ECONOMY

Publishers Target Subs to Power Revenue • THRIVING IN AN ECONOMIC DOWNTURN MEANS ELIMINATING ADVERTISING AND SUBSCRIPTION SILOS.

BLOOMBERG MEDIA’S CEO ON TOP 2023 PRIORITIES

Streaming Is Changing FAST • AVODS ARE GIVING TV BACK TO THE ADVERTISER.

NETFLIX’S NEW AD SALES CHIEF’S PITCH TO MARKETERS • Jeremi Gorman on how the ad tier will evolve in 2023.

Multicultural Marketing Is the New Mainstream • SAVVY BRANDS ARE SHIFTING STRATEGIES TO PRIORITIZE WORKING WITH DIVERSE AGENCIES, VENDORS AND MEDIA SUPPLIERS.

Thinking About Measurement

WEIGHT WATCHERS • CAN A HOUSEWIFE’S 60-YEAR-OLD IDEA STILL RESONATE WITH A 2023 CONSUMER?

Fortune Favors The Bold