Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

CREATIVITY

BIG NUMBER

ON THE MOVE

THE COST OF THE PITCH

MONA MUNAYYER GONZALEZ • THIS AGENCY EXEC FINDS COMFORT IN CONTROLLING EXPECTATIONS.

TRANSITION AND TRANSFORMATION • THESE DON’T HAVE TO BE THE AUGUST SCARIES.

Marketers Are Reviving The Drive-In and Keeping The Nostalgia Alive • TODAY’S OUTDOOR THEATERS OFFER PLENTY OF EXPERIENTIAL OPPORTUNITIES FOR BRANDS.

Amazon Eyes the Entire Calendar Year for Prime Day Plans • COMPETITORS ARE SHIFTING THEIR STRATEGIES TO KEEP UP.

3 Ways the Retail Media Hype Hasn’t Matched Reality • MYTHS ABOUT THE RAPIDLY GROWING CHANNEL ARE BEING DISPELLED.

The Right Way To Target Gen Z • MEETING THIS NEW GENERATION OF CONSUMERS AT THE POINT OF INSPIRATION.

Reluctant Streamers • PEOPLE ACTUALLY PREFER WATCHING MOST CONTENT ON LINEAR TELEVISION.

THE GRADUATE • HOW NBA ALL-STAR CARMELO ANTHONY BECAME A CHANGE AGENT OFF THE COURT.

LUCKY NUMBER 7

MEDIAALL-STARS

STACY DeRISO • U.S. CEO, Initiative

ALLISON WOLF • Manager, Invention+, Mindshare

CARLOS SANCHEZ • Vice president, Groupe Media and Inclusive Buying Solutions, Publicis Media

JASON CRODDY • SVP, group director, brand strategy, Hyundai, Canvas Worldwide

NOAH VARDON • President, Havas Media Canada

SARA BADLER • Chief revenue officer, programmatic and advertising partnerships, Dotdash Meredith

JAMIE DORFMAN • SVP, director of media innovations, R+D Lab, Mediahub

DEMIAN BRINK • EVP, media data sciences, Mediahub

KRISTIE LEE • Vice president of communications planning and media, No Fixed Address (NFA)

SWAPNIL PATEL • Managing director, McKinney

PAULA HUGHES • Head of digital, Togethxr

HYUN LEE-MILLER • Chief media officer, Good Apple

CHRIS FINNEGAN • Vice president, director of brand connections, Cornett

DANIELLE SPORKIN • President, Omnicom Media Group’s Beauty Co-Lab

JOSE SERRA • Associate strategy director, Movers+Shakers

LAURA CORRENTI • Partner, Giant Spoon

KAREN CHAN • Group director, investment innovation, GroupM

KELLY McGOWAN • SVP, group media director, Mediahub

TIM WOO • SVP, executive group director, marketing intelligence, RPA

SAMANTHA RUBIN • Vice president, integrated media, Wpromote

KATIE DRIGGS • Vice president, director of media, FerebeeLane

SOUTHWEST AIRLINES • HOW A CARRIER BUILT ON LOW FARES AND HOT PANTS WON THE HEARTS OF CYNICAL FLYERS

Time to Play Ball • Despite marketing the sport for a living, ‘baseball never gets old’ for Parker Huffman.