Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE ATTENTION ECONOMY • EYE-TRACKING IS THE NEW HOT METRIC.

SPORTS MARKETING

BIG NUMBER

ON THE MOVE

BRAND GENIUS NOMINATIONS

MARTIN EKECHUKWU • THE A-FRAME BRANDS CSO PARTNERS WITH FOUNDERS OF COLOR TO DEVELOP BRANDS.

INCLUSIVE REPRESENTATION MAKES ‘MARKETING WORK BETTER FOR EVERYONE’ • DISABILITY ADVOCATE KR LIU HELPS GOOGLE, AND ALL ADVERTISERS, EMBRACE LONG-MARGINALIZED GROUPS.

How Marketers Should—and Shouldn’t—Talk to Gen Alpha • GEN Z’S YOUNGER SIBLINGS PRIORITIZE BRAND PURPOSE AND COVET COMMUNITY.

ChatGPT Upends Advertising and Marketing Jobs • AI LEADS COMPANIES TO PRIORITIZE QUALITY ASSURANCE AND STRATEGY.

DEI Upfront Pledges Aren’t Just Lip Service • PUBLISHERS AND BUYERS REMAIN COMMITTED TO MEANINGFUL CHANGE, DESPITE ECONOMIC UNCERTAINTY.

‘Shoppers Can Be Swayed’ • THE TIME IS RIGHT FOR PRIVATE-LABEL BRANDS TO WIN CONSUMERS’ HEARTS—AND WALLETS.

Reframing Accessibility • IT’S TIME TO EMBRACE INCLUSION AS A SUBLIME DIFFERENTIATOR.

WHEN GOOD BRANDS MAKE BAD PRODUCTS • THE MUSEUM OF FAILURE SPOTLIGHTS INNOVATION’S MESSY RESULTS.

ACCESSIBILITY AGENT OF Change • KR Liu once kept quiet about her disability at work. Now the Google exec is one of the industry’s loudest—and most influential—voices for inclusive representation.

5 Brands Leading the Charge in Disability Inclusion • While Google may be an industry leader when it comes to disability inclusion, it’s not the only one. In fact, encouraging more brands to broaden their marketing is why Google made its Accessible Marketing Playbook public. “We didn’t want to keep it for ourselves—that’s moving our needle forward,” Liu said. “What we want is the industry to move forward.” What other brands are leading the charge in making overtures to disabled consumers? We asked Liu for her top five picks.

Why Google Went 'All In' On Inclusive Marketing • ‘We weren’t getting it right,’ until the company overhauled its strategy—and shared it with the whole industry.

Media Agency Of The Year GLOBAL > U.S. > BREAKTHROUGH • Adweek's Media Agency of the Year awards honor the best shops in the world that partake in media planning and buying. This year, Adweek recognized three agencies for how they're innovating in the space. Our breakthrough, U.S. and global winners are navigating the fractured nature of the industry, and putting data first to push clients forward with omnichannel strategies that embrace traditional media buys as well as newer areas like connected TV, the creator economy and retail media.

Initiative • LANDING NIKE’S GLOBAL BUSINESS AND EXPANDING ITS RELATIONSHIP WITH AMAZON DISTINGUISHED THE IPG MEDIABRANDS AGENCY FROM RIVALS.

INITIATIVE GLOBAL

Key Campaigns

Starcom • THE CHICAGO-BASED SHOP ADDED MCDONALD’S AND AB INBEV, REJUVENATED ITS LEADERSHIP TEAM AND BUILT ON ITS EXISTING HERITAGE CLIENT BUSINESSES.

Key Campaigns

STARCOM U.S.

Gale • THE STAGWELL SHOP'S MEDIA ARM PUTS ITS CONSULTING WORK INTO PRACTICE, DEFTLY BLENDING DATA, CREATIVITY AND VELOCITY.

GALE BREAKTHROUGH

Key Campaigns

The Paralympics • HOW SOME PARALYZED WWII VETERANS AND A VISIONARY DOCTOR GAVE RISE TO A GLOBAL ATHLETIC MOVEMENT.

Campy’s Triple Play