Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

FLYING WITHOUT WINGS • CAN TWITTER FIND A NEW WAY FORWARD?

CRYPTO

The Week in Emojis

BIG NUMBER

ADIDAS ANDYE

JULIE HADDON • THE NWSL’S CMO TOOK AN INDIRECT ROUTE FROM SPORTS TO TECH AND BACK AGAIN.

DOUBLING DOWN ON ACCOLADES • OUR LARGEST ISSUE IN YEARS HONORS THE MOST POWERFUL WOMEN IN SPORTS AND ADWEEK 50.

BABY BUMP • JUST AS MILLENNIALS SHAPED THE EARLY INTERNET, THEY’VE NOW SPARKED A BOOM IN PARENTING CONTENT.

RFPs Struggle For RSVPs • AGENCIES ARE FORCED TO STAY SELECTIVE AS TALENT ISSUES PERSIST, LEAVING FEWER OPTIONS FOR BRANDS.

WILL THE ECONOMY TURN THE TIDE?

WEB3’S ENVIRONMENTAL DOWNSIDES • THOUGH MARKETERS ARE EAGER TO EXPERIMENT WITH NEW TECH, ITS HIGH CARBON FOOTPRINT GIVES MANY PAUSE.

Forget Purpose. Find Your Brand Conviction • LOOK NO FURTHER THAN BEYONCÉ.

Let’s Talk About Texts • ACCEPTANCE OF SMS MARKETING HAS GROWN. HERE’S HOW TO DO IT RIGHT.

ADWEEK 50 • HONORING THE MOST STRATEGIC, INDISPENSABLE BEHIND-THE-SCENES PLAYERS THE INDUSTRY HAS TO OFFER.

KATHLEEN REIDENBACH • Chief commercial officer, Kimpton Hotels and Restaurants

HECTOR MUELAS • SVP, global marketing and creative, Expedia Group

GARY AURAND • Director of brand and creative, Geico

KENNY GOLD • Managing director, head of social, content and influencer, Deloitte Digital

JED DEDERICK • Chief client officer, The Trade Desk

AVI BEN-ZVI • VP, paid social, Tinuiti

KUDZI CHIKUMBU • Global head of creator marketing, TikTok

DAVID TEMKIN • Senior director of product management, ads privacy and trust, Google

NEAL MOHAN • Chief product officer, YouTube, svp, Google

FRANCESCA ORSI • EVP, HBO programming, head of HBO drama series and films, HBO

ANDY PEARSON • VP, creative, Liquid Death

MICHAEL PAULL • President, direct to consumer, Disney media and entertainment distribution, The Walt Disney Co.

RYAN VERSCHOOR • Global vp, marketing culture and capabilities, Anheuser-Busch InBev

LAURYN LIVENGOOD • Senior director of brand marketing, Pax

SCOTT ZANGHELLINI • SVP, co-head of revenue strategy and development, WWE

KODI FOSTER • VP, commercial, head of Zeus Technology, The Washington Post

KRISTINA WILLIS • Chief of staff, We Are Rosie

JANE HWANG • Global portfolio vp, M&Ms, Mars Wrigley

FEMARIS PEÑA • SVP, director of diversity demand and supply, Mediahub

DILIP KUMAR • VP, AWS Applications, Amazon Web Services

VIVIAN CHANG • Head of direct to consumer practice, Clorox Co.

CHERYL PEGUS • EVP, health and wellness, Walmart

PRERNA BHUSHAN • SVP, growth marketing, Cart.com

MICHAEL AIMETTE AND GABRIEL SCHMITT • Co-chief creative officers, FCB New York

LINDA KNIGHT • Chief creative officer, Observatory

DONNA SHARP • Managing director, MediaLink

KAI DEVERAUX LAWSON • SVP, diversity, equity and inclusion, Dentsu Creative

TIMO PELZ • VP, business marketing, Reddit

ANGELA RODRIGUEZ • SVP, head of strategy, Alma

TAJ REID • Global chief experience officer, Edelman

BHARAT KRISH • President of digital, chief technology officer, Time

JONATHAN KNIGHT • Head of games, The New York Times

RICHARD SIM • Senior director of product, monetization, Roblox

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