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Adweek

Oct 24 2022
Magazine

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

CPG SQUEEZE • AS INFLATION BITES, P&G PULLS BACK MARKETING SPEND.

CREATIVITY

BIG NUMBER

The Week in Emojis

ADWEEK PUBLISHING WEEK

ADAM HEIMLICH • THE ADVERTISING SKEPTIC AND FORMER HIP-HOP WRITER HAS TRANSFORMED INTO A SUITED-UP TECH EVANGELIST.

ALL TREATS, NO TRICKS • THIS HALLOWEEN, WE’RE HANDING OUT TWO OF OUR BIGGEST ACCOLADES: MEDIA PLAN OF THE YEAR AND FASTEST GROWING AGENCIES

The New Green Steel • METAL MADE WITH NO CARBON EMISSIONS IS POISED TO CHANGE THE AUTOMOTIVE INDUSTRY—WHETHER IT’S READY OR NOT.

Spooky Scary Marketing • AFTER TWO YEARS OF PANDEMIC HALLOWEEN, BRANDS APPROACH THE HOLIDAY WITH REVITALIZED ENERGY.

LOCKED OUT • RETAILERS FACE A NEW BLOW TO THE IN-STORE SHOPPING EXPERIENCE.

The Lost Art of Retention • STOP TAKING YOUR EXISTING CUSTOMERS FOR GRANTED.

What Influencers • SPONSORED CONTENT IS FLOURISHING, BUT CHALLENGES REMAIN.

BUYING SCARED • AS HORROR DOMINATES POP CULTURE, ADVERTISERS ARE GETTING FRIGHTENINGLY GOOD AT SPOOKY MARKETING.

MEDIA PLAYER OF THER YEAR • CELEBRATING THE UNIQUE, INNOVATIVE STRATEGIES BEHIND THE PAST YEAR’S MOST EXCITING CREATIVE WORK.

‘SIR, THIS WENDY’S IS A MORTY'S!’ • WENDY’S | SPARK FOUNDRY NEW YORK

ADIDAS | ‘THE LIQUID BILLBOARD’ | HAVAS MIDDLE EAST

CHIPOTLE | ‘CHIPOTLE BREAKS THE ICE WITH FIRST-EVER NHL MIXED REALITY MOMENT’ | MEDIAHUB

GENERAL MILLS | ‘LOKI CHARMS’ | MINDSHARE NEW YORK

STRAIGHT TALK WIRELESS | ‘ON REPEAT’ | MEDIAHUB

ALLY | ‘FINTROPOLIS’ | MEDIACOM NEW YORK

APPLEBEE’S | ‘FANCY LIKE APPLEBEE’S’ | INITIATIVE NEW YORK

TIKTOK | ‘YOU HAVE TO SEE IT’ | ZENITH NEW YORK

COINBASE | ‘LESS TALK, MORE BITCOIN’ | WAVEMAKER NEW YORK

INDEED | ‘RISING VOICES’ | MEDIACOM NEW YORK

LITTLE CAESARS | ‘PRETZEL CRUST COMEBACK’ | HORIZON MEDIA NEW YORK

IAG | ‘A FIRE INSIDE’ | INITIATIVE AUSTRALIA SURRY HILLS

BETTY CROCKER | ‘THE KITCHEN IS FOR EVERYONE’ | MINDSHARE WORLDWIDE/LONDON

JACKSON HOLE TRAVEL AND TOURISM | ‘TREAD ON THE TRAIL’ | COLLE MCVOY

VISIT SWEDEN | ‘DISCOVER THE ORIGINALS’ | MINDSHARE WORLDWIDE/LONDON

CANAL+ | ‘VALIDÉ IN GTA’ | HAVAS PLAY

MASTERCLASS | ‘MASTERCLASS: NOW YOU’ | EXVERUS MEDIA LOS ANGELES

ACCENTURE | ‘BUILT FOR CHANGE PODCAST’ | UM WORLDWIDE NEW YORK

WILSON | ‘BUGS OUT!’ TOUCHE! MONTREAL

ALPINE | ‘ALONSO CODED TWEETS’ | HAVAS PLAY

TYSON FOODS | ‘EGG HACK’ MINDSHARE NEW YORK

WALGREENS | ‘VACCINE READINESS MODEL’ | MEDIACOM NEW YORK

FASTEST GROWING AGENCIES

TOP 75 AGENCIES (BY % CHANGE IN REVENUE)

TOP 10 AGENCIES (% CHANGE IN REVENUE) • Agency growth means looking to the future and trying to predict what will happen. It also involves being at the top end of trends, not giving up when the unexpected happens and having a little bit of luck along the way. Each agency must chart its own unique path to success, and Adweek’s 10 Fastest Growing Agencies have all found their way to the top.

LARGE AGENCIES (More than 200 employees) • Adweek’s top large agencies think big and do big work to prove it. These shops represent both U.S. and international regions and speak to worldwide audiences. Here are the Fastest Growing large agencies (more than 200 employees) by percent change in revenue.

MEDIUM AGENCIES (51-200 employees) • This year’s batch of burgeoning midsize shops comprises some big-name brands that nonetheless maintain...


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Frequency: Monthly Pages: 60 Publisher: Adweek, LLC Edition: Oct 24 2022

OverDrive Magazine

  • Release date: October 23, 2022

Formats

OverDrive Magazine

Languages

English

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

CPG SQUEEZE • AS INFLATION BITES, P&G PULLS BACK MARKETING SPEND.

CREATIVITY

BIG NUMBER

The Week in Emojis

ADWEEK PUBLISHING WEEK

ADAM HEIMLICH • THE ADVERTISING SKEPTIC AND FORMER HIP-HOP WRITER HAS TRANSFORMED INTO A SUITED-UP TECH EVANGELIST.

ALL TREATS, NO TRICKS • THIS HALLOWEEN, WE’RE HANDING OUT TWO OF OUR BIGGEST ACCOLADES: MEDIA PLAN OF THE YEAR AND FASTEST GROWING AGENCIES

The New Green Steel • METAL MADE WITH NO CARBON EMISSIONS IS POISED TO CHANGE THE AUTOMOTIVE INDUSTRY—WHETHER IT’S READY OR NOT.

Spooky Scary Marketing • AFTER TWO YEARS OF PANDEMIC HALLOWEEN, BRANDS APPROACH THE HOLIDAY WITH REVITALIZED ENERGY.

LOCKED OUT • RETAILERS FACE A NEW BLOW TO THE IN-STORE SHOPPING EXPERIENCE.

The Lost Art of Retention • STOP TAKING YOUR EXISTING CUSTOMERS FOR GRANTED.

What Influencers • SPONSORED CONTENT IS FLOURISHING, BUT CHALLENGES REMAIN.

BUYING SCARED • AS HORROR DOMINATES POP CULTURE, ADVERTISERS ARE GETTING FRIGHTENINGLY GOOD AT SPOOKY MARKETING.

MEDIA PLAYER OF THER YEAR • CELEBRATING THE UNIQUE, INNOVATIVE STRATEGIES BEHIND THE PAST YEAR’S MOST EXCITING CREATIVE WORK.

‘SIR, THIS WENDY’S IS A MORTY'S!’ • WENDY’S | SPARK FOUNDRY NEW YORK

ADIDAS | ‘THE LIQUID BILLBOARD’ | HAVAS MIDDLE EAST

CHIPOTLE | ‘CHIPOTLE BREAKS THE ICE WITH FIRST-EVER NHL MIXED REALITY MOMENT’ | MEDIAHUB

GENERAL MILLS | ‘LOKI CHARMS’ | MINDSHARE NEW YORK

STRAIGHT TALK WIRELESS | ‘ON REPEAT’ | MEDIAHUB

ALLY | ‘FINTROPOLIS’ | MEDIACOM NEW YORK

APPLEBEE’S | ‘FANCY LIKE APPLEBEE’S’ | INITIATIVE NEW YORK

TIKTOK | ‘YOU HAVE TO SEE IT’ | ZENITH NEW YORK

COINBASE | ‘LESS TALK, MORE BITCOIN’ | WAVEMAKER NEW YORK

INDEED | ‘RISING VOICES’ | MEDIACOM NEW YORK

LITTLE CAESARS | ‘PRETZEL CRUST COMEBACK’ | HORIZON MEDIA NEW YORK

IAG | ‘A FIRE INSIDE’ | INITIATIVE AUSTRALIA SURRY HILLS

BETTY CROCKER | ‘THE KITCHEN IS FOR EVERYONE’ | MINDSHARE WORLDWIDE/LONDON

JACKSON HOLE TRAVEL AND TOURISM | ‘TREAD ON THE TRAIL’ | COLLE MCVOY

VISIT SWEDEN | ‘DISCOVER THE ORIGINALS’ | MINDSHARE WORLDWIDE/LONDON

CANAL+ | ‘VALIDÉ IN GTA’ | HAVAS PLAY

MASTERCLASS | ‘MASTERCLASS: NOW YOU’ | EXVERUS MEDIA LOS ANGELES

ACCENTURE | ‘BUILT FOR CHANGE PODCAST’ | UM WORLDWIDE NEW YORK

WILSON | ‘BUGS OUT!’ TOUCHE! MONTREAL

ALPINE | ‘ALONSO CODED TWEETS’ | HAVAS PLAY

TYSON FOODS | ‘EGG HACK’ MINDSHARE NEW YORK

WALGREENS | ‘VACCINE READINESS MODEL’ | MEDIACOM NEW YORK

FASTEST GROWING AGENCIES

TOP 75 AGENCIES (BY % CHANGE IN REVENUE)

TOP 10 AGENCIES (% CHANGE IN REVENUE) • Agency growth means looking to the future and trying to predict what will happen. It also involves being at the top end of trends, not giving up when the unexpected happens and having a little bit of luck along the way. Each agency must chart its own unique path to success, and Adweek’s 10 Fastest Growing Agencies have all found their way to the top.

LARGE AGENCIES (More than 200 employees) • Adweek’s top large agencies think big and do big work to prove it. These shops represent both U.S. and international regions and speak to worldwide audiences. Here are the Fastest Growing large agencies (more than 200 employees) by percent change in revenue.

MEDIUM AGENCIES (51-200 employees) • This year’s batch of burgeoning midsize shops comprises some big-name brands that nonetheless maintain...


Expand title description text
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