Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THIS BUD’S UP FOR GRABS • BUD LIGHT’S CREATIVE ACCOUNT IS IN REVIEW.

BEYOND PERFECT

BIG NUMBER

CREATIVITY

The Week in Emojis

NATALIE BODEN • THE BODEN AGENCY FOUNDER WORKS TO EMPOWER OTHERS.

FIVE TOUGH CONVERSATIONS THAT HAVE TO HAPPEN AT CANNES

THE TIME FOR CLIMATE ACTION IS NOW. CAN CANNES LIONS DELIVER? • ACTIVISTS ARE PLANNING A ‘HYPE HOUSE’ AND A BAYWATCH-ESQUE FILM ABOUT GREENWASHING.

TAKING A STAND AGAINST GOVERNMENT OPPRESSION SHOULD GET TOP BILLING AT CANNES • ADVERTISERS MUST SEIZE THE MOMENT AND COMMIT TO DRAWING A LINE ON WORKING WITH REGIMES THAT SQUASH CITIZENS’ LIBERTIES.

AS BOSSES CAROUSE IN CANNES, A WORKFORCE REVOLUTION IS UNDERWAY • THE BALANCE OF POWER HAS SHIFTED IN THE 3 YEARS SINCE THE FESTIVAL LAST GATHERED.

WHY EVERYONE AT CANNES, NOT JUST SPEAKERS, SHOULD BE DISCUSSING DEI • THE FESTIVAL COULD HELP SOLVE THE INDUSTRY’S SHORTCOMINGS—IF EXECUTIVES OFFER MORE THAN EMPTY WORDS.

WHAT UKRAINE NEEDS FROM AGENCIES AND BRANDS AT CANNES • THIS IS A VITAL TIME TO SHARE OPPORTUNITIES AND OFFER CREATIVE PARTNERSHIPS.

CAIO CORREA • SENIOR MARKETING DIRECTOR FOR DORITOS, PEPSICO

Still Working, But Resigned • PEOPLE ARE BRINGING THEIR BAD MENTAL HEALTH TO WORK, AND EMPLOYERS MUST BE PART OF THE SOLUTION.

creative 100

icons and influencers • These celebs and stars are leveraging their fame and followings to impact culture.

agency leaders • These 30 senior execs are directing advertising’s next act.

agency talent to watch • Get to know the emerging creatives building a reputation for success.

visionary directors • Filmmakers telling some of today’s most impactful stories in the most compelling ways.

media innovators • Meet the entrepreneurs and technologists defining the next era unfettered by platforms.

branded content innovators • The distinctive voices behind brands, these creatives are connecting with audiences uniquely and authentically.

tv and streaming innovators • The year’s most creative talents in television who captivated audiences with electrifying shows.

visual innovators • Artistic talents who bring fun, fashion and storytelling to new heights.

Absolut Vodka • FOUR DECADES AGO, ADVERTISERS WOULDN’T GET NEAR THE LGBTQ+ COMMUNITY. THIS ONE DID.

All Flights Are Canceled