Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

WHEN MORE DATA ISN’T BETTER • THE PROBLEM WITH TRACKING PEOPLE’S LOCATIONS.

CREATIVITY

The Week in Emojis

BIG NUMBER

POLITICAL BODIES

CAROLYN MCCALL • THE ITV CEO HONED HER REPUTATION AS A DIGITAL INNOVATOR AT THE GUARDIAN.

MOVING ON FROM META? • MAJOR ADVERTISERS ARE FINDING OTHER PLATFORMS EQUALLY OR MORE EFFECTIVE FOR BRAND AND PERFORMANCE MARKETING.

THE POWER OF POP-UPS • FOR LATINX-OWNED BRANDS, THEY AREN’T JUST CONVENIENT—THEY’RE A LIFELINE.

Buyers Are Pumped For In-Person Upfronts • AS MARKETERS ASSEMBLE FOR THE FIRST TIME SINCE 2019, THEY SAY THIS YEAR’S PRESENTATIONS AREN’T JUST BUSINESS AS USUAL.

YOUR UPFRONT WEEK CALENDAR • Here’s this week’s schedule of presentations in New York:

Asian Hate Is Still Here • EMPLOYERS MUST DO THEIR PART TO PROTECT WORKERS.

A New Category of Consumer • WHAT MARKETERS NEED TO KNOW ABOUT THE 22% OF AMERICANS EARNING LESS THAN BEFORE.

KATE TRUMBULL • SVP OF BRAND AND PRODUCT INNOVATION, DOMINO’S

MAKE IT PERSONAL • EDDIE REVIS THE MAGNOLIA BAKERY CMO ON WHY HE ENJOYS DEBATING HIS CEO.

BETTING THE RANCH • YELLOWSTONE, TAYLOR SHERIDAN’S SURPRISE LINEAR HIT, TURNED HIM INTO TV’S MOST PROLIFIC AND VALUABLE CREATOR.

INSIDE THE TAYLOR-VERSE • As Sheridan rapidly builds out his Yellowstone franchise for Paramount Network and Paramount+—a mix of prequels/spinoffs and complementary shows that touch on adjacent themes raised in the original series—here is an updated rundown of all his series currently in the works, along with his role in each one:

Yellowstone’s ‘Super’ Upfront Offering

ADWEEK'S 2022 MEDIA ALL-STARS

MEDIA EXECUTIVE OF THE YEAR Kamran Asghar • CEO, Crossmedia U.S.

RISING STAR Michelle Morgan • Media Planning Director, Mindshare

Obele Brown-West • CHIEF SOLUTIONS OFFICER, TINUITI

Dani Benowitz • PRESIDENT, U.S., MAGNA

Iwalani Camacho • SVP OF MEDIA, BRUNETGARCÍA ADVERTISING INC.

Jason Colon • HEAD OF COMMERCE AND GROWTH MARKETING, OMD

Dalton Dorné • CHIEF MARKETING OFFICER, TINUITI

Jacquelynn Day • SENIOR PARTNER, DIRECTOR OF MULTICULTURAL MARKETING, STRATEGY AND ANALYTICS, GROUPM

Andrea Ebert • EVP, GLOBAL MANAGING PARTNER, UM

Jeff Marshall • CHIEF DIVERSITY OFFICER, UM

Chrissie Hanson • GLOBAL CHIEF STRATEGY OFFICER, OMD

Janine Flaccavento • SVP OF MEDIA SERVICES, NEW STREAM MEDIA, MERKLE

Collin Joseph • ASSOCIATE DIRECTOR, DATA SCIENCE AND ANALYTICS, GOOD APPLE

Megan Herren • ASSOCIATE DIRECTOR OF STRATEGY, MOVERS+SHAKERS

Mebrulin Francisco • SVP OF AUDIENCE AND DATA ENABLEMENT, MEDIACOM

Katie Price Ross • DIRECTOR OF ACTIVATION, CURIOSITY

Albert Thompson • MANAGING DIRECTOR OF DIGITAL INNOVATION, WALTON ISAACSON

Ali Plonchak • CHIEF OPERATING OFFICER AND MANAGING PARTNER, CROSSMEDIA U.S.

Michael Nyman • FOUNDER AND CEO, ACCELERATION COMMUNITY OF COMPANIES

The Theremin • THE EERIE INSTRUMENT INVENTED BY ACCIDENT AND LOVED BY LENIN STILL CARRIES A TUNE.

Guns and Butter