Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

FOOTBALL IS BACK • THE 2021-22 NFL SEASON COULD BE THE BIGGEST EVER.

CREATIVITY

BIG NUMBER

The Week in Emojis

MOLDY WHOPPER SEQUEL

JOLIE HUNT • THE FOUNDER OF HUNT & GATHER ON BREAKING THE MOLD OF A PR AGENCY.

JOIN US ON THE ROAD TO BRANDWEEK • WE’RE CELEBRATING THE BEST MARKETING MINDS, FROM CMOS TO CELEBS TO CHARITIES

FROM ADS TO PRODUCT INNOVATION

A Wake-Up Call For Disability Representation • ADVERTISERS ARE FINALLY SEEING THE NEED FOR INCLUSION ONSCREEN AND BEYOND.

PUBLISHERS’ IDENTITY CRISIS • UNIFIED ID 2.0 IS DIVIDING COMPANIES INDUSTRYWIDE ON WHAT THEY PLAN TO DO POST-COOKIES.

Ascending From Covid-Fueled Turbulence • ALASKA AIRLINES NAVIGATED THE PANDEMIC BY KEEPING CUSTOMER EXPERIENCE AND HEALTH TOP OF MIND.

FLIGHTS SEE BUMPY RIDERSHIP THROUGH PANDEMIC

Retail’s Newest Stars Are on the Rise • SALES ASSOCIATE ROLES ARE EVOLVING TO BE MORE HANDS-ON WITH CONSUMERS.

Lessons From Larger-Than-Life Founders • CEOS LIKE JEFF BEZOS AND STEVE JOBS HAVE A LOT TO TEACH US FROM THEIR SUCCESSES—AND FAILURES.

So Much for Summer • THE DELTA VARIANT TURNS TRAVEL PLANS INTO ONLINE GRIEF.

ELLE MCCARTHY • VICE PRESIDENT OF BRAND ELECTRONIC ARTS

A CHANCE TO HAVE A LITTLE FUN • KELLY CAMPBELL HOW HULU’S PRESIDENT IS EMBRACING OUR CHANGED WORLD.

Brand Genius

LIFEGUARD ON DUTY • EVERY YEAR, THOUSANDS OF LGBTQ+ YOUTH FIND THEMSELVES ON THE BRINK. THE TREVOR PROJECT IS THERE TO PULL THEM BACK.

Vans CMO Kristin Harrer On Agility During the Pandemic • How adaptive marketing and strong social messaging built ‘a people company that makes shoes.’

Wawa • HOW A SMALL-TOWN DAIRY WITH AN UNUSUAL NAME BECAME A CONVENIENCE CHAIN WITH A CULT FOLLOWING.

Small Things Lead to Big Brands